Professor of the Department of International Economics of the Academic and Research Institute for Business Technologies “Ukrainian Academy of Banking” of SSU Oleksii Plastun took part in a creating of a book on the behavioral finance Financial Behavior: Players, Services, Products, and Markets as a part of international authors’ team. It was published in Oxford University Press, one of the largest university presses over the world.

The teacher of SSU has written a chapter dedicated to the main theories concerning the behavior of the financial markets.

The book Financial Behavior: Players, Services, Products, and Markets is the seventh in a row of Financial Markets and Investment, established by Oxford University Press. This book provides a synthesis of the theoretical and empirical literature on the financial behavior of major stakeholders, financial services, investment products, and financial markets. The book provides important insights into how cognitive and emotional biases influence various financial decision makers, services, products, and markets. This book familiarizes readers with not only the core topics and issues but also the latest trends, cutting-edge research developments, and real-world situations.

To get the book, please, follow the link.

Reference: Oxford University Press, OUP is a university press which is a part of Oxford University, GB. It is the largest university press over the world for its financial turnover which is bigger than at the main USA universities and Cambridge University Press altogether. OUP has its subdivisions all-over the world.

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